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Research papers

Profitably using research to identify, develop and launch a new product

The joint paper is given by the then European Marketing Manager of a major brewery company together with an Italian Qualitative Research Consultant who has worked closely with this client over a period of several years. The paper describes the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Michael G. Vineall, Clara Origlia
August 23, 1981
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Citation

Vineall and Origlia (1981a, August 23). Profitably using research to identify, develop and launch a new product . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profitably-using-research-to-identify-develop-and-launch-a-new-product-


Research papers

From hats, rabbits and magicians to the present day

This paper sets out to challenge some of the attitudes and beliefs commonly expressed about qualitative research, detailing the changes which have taken place since the early motivational research days and illustrating the variety of ways in which it...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Michael G. Vineall, John R. Goodyear
September 1, 1976
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Citation

Vineall and Goodyear (1976a, September 01). From hats, rabbits and magicians to the present day . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-hats-rabbits-and-magicians-to-the-present-day-